A Guide to Market-Driven Management
George Tillman
John Wiley & Sons, 256 pages
The CIO is in a tough spot at most companies—in fact, the press material for The Business-Oriented CIO says the position's title is a possible acronym for "Career Is Over." So what information will make the chief information officer's job a little easier? Well, George Tillman is glad you asked. The former Booz Allen Hamilton partner who once held the CIO title himself has some advice—an approach called Market-Driven Management. MDM gives executives direction as to how to run the IT department at their firm more like its own business, complete with governance and market intelligence agendas. Additionally, the model offers insight as to how to better align IT with the business as a whole—something sorely needed in a time when IT project failure rates are alarmingly high. So if your IT department has gone MIA, you'll need this lifeline, stat.
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