Using Gender Science to Create Success in Business
Michael Gurian and Barbara Annis
Jossey-Bass
$27.95, 225 pages
While we often think of the workforce as a whole, the fact remains that those who make up the workforce are very different people, separated by a number of factors, not the least of which is gender. Consultants Michael Gurian and Barbara Annis look at some scientific data to get some insight into how men's and women's brains differ, influencing behaviors at work. But this book isn't all theory—compelling case studies from top companies like Procter & Gamble and The Walt Disney Company demonstrate how playing up each gender's strengths can do wonders for the bottom line. The book also has a number of "Try This" activities that you can do now to learn more about the gender dynamics going on at your own company as well as to examine your own thoughts on the topic.
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