How to Ignite, Leverage and Build Visionary Organizations
Bill Glynn
John Wiley and Sons
$27.95
215 pages
What do Apple, Google, YouTube and Second Life all have in common? Well, according to Bill Glynn, entrepreneur and founder of advisory firm Collective IQ, they are all what he calls "Left on Red" companies. In other words, going against convention has led to their success and helped them stand out among a world full of the alternative: "Right on Red" companies full of weak leadership and devoid of innovation. In Left on Red, Glynn looks at what makes these and other companies like them successful and offers suggestions for transforming your company into one of these superstars. He cautions that failure is practically inevitable before great success, but maintains that should be no barrier from eventually seeing green lights as a Left on Red company.
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