Think Better, Tim HursonThink Better
(Your Company's Future Depends On It… And So Does Yours)

An Innovator's Guide to Productive Thinking
Tim Hurson
McGraw-Hill, 241 pages, $25.95

In Think Better, author Tim Hurson lays out his six-step Productive Thinking Model. Those steps include directives such as understand the challenge, envision the ideal outcome, list many possible solutions and create an action plan, among others. Of course, this begs the question of whether or not you can actually "teach" someone to think better. Hurson, a founding partner of ThinkX Intellectual Capital, a firm that provides training and advisory services in productive thinking, says you can. For starters, he suggests separating your thinking into creative thinking and critical thinking, staying with the question, generating lots of ideas and then looking for unexpected connections. Hurson also has a lot to say about the corporate-friendly brainstorming sessions—mainly, they don't work. The best way to brainstorm, he says, is to not discuss the ideas. Think Better provides some sound insights, but still leaves one wondering if great thinkers are born or made.

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