The Secret Language of Business, Kevin HoganThe Secret Language of Business
How to Read Anyone in 3 Seconds or Less
Kevin Hogan
Wiley, 213 pages, $24.95

When you walk into a client site for the first time, how long do you have to make an impression? How about three seconds? That's the premise laid out by author Kevin Hogan in The Secret Language of Business, a fascinating read designed around the science of non-verbal communication. Hogan, a body language expert and public speaker, helps to unlock some of the hidden messages the client across the table may be telling you. Is his head tilted up, down or to the side, is her arm position up or down, straight or bent? The book also is valuable for you to evaluate the signals you may be sending. Everything from your posture to the way that you dress tells others a lot more than you probably realize. Some of this you've undoubtedly heard before, but there's enough new here to make it worth the read.

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