(Jan. 3, 2007) – BOSTON - Interactive consulting firm Digitas Inc. announced that it is being acquired by French advertising holding company Publicis Groupe for $1.3 billion in cash.
Boston-based Digitas' (Nasdaq: DTAS) board of directors have unanimously recommended that its shareholders accept the Publicis Groupe tender offer. According to the deal, Publicis Groupe will pay Digitas Inc. shareholders $13.50 for each Digitas Inc. share.
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