A decade or so ago, when Michael Schroeck began promoting Business Intelligence (BI), it was a second-tier, stand-alone technology that seemingly didn't have more than marginal value. Today, BI has finally gained widespread traction in the corporate world and is viewed as a critical strategic resource by many CEOs.
BI's acceptance is due in no small part to Schroeck, who at IBM has helped build the world's largest BI consulting practice, with more than 2,300 consultants providing solutions to 500-plus clients globally.
An early pioneer in integrated analytics, Schroeck began his efforts to move BI into the corporate mainstream when he was heading up PwC's consulting work in this arena in the mid-1990s. At the time, business intelligence consisted largely of compiling a slew of company- and customer-related information that was stored in the bowels of the IT department — hence the name "data warehousing," as the technology was then known.
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