The Art of the Possible: Elizabeth Spaulding on ADAPT, Bain & Company’s new digital advisory offering

Emerging digital technologies like AI, machine learning and virtual reality are generating mass excitement at the consumer level, but their rapid evolution…

Emerging digital technologies like AI, machine learning and virtual reality are generating mass excitement at the consumer level, but their rapid evolution and adoption creates unique challenges for companies to keep pace. To solve some of those pain points and help companies create value and drive results, Bain & Company has expanded its digital advisory services with a brand new offering, called ADAPT (Advanced Digital and Product Team). Consulting caught up with Elizabeth Spalding, Bain’s Global Digital Practices lead, to learn more about this new offering. 

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