By Greta Roberts
Imagine that Chris wants to buy a house and needs a mortgage. He applies online and is sent an email by an intern asking to schedule time to discuss his interest. The intern conducts the initial screening conversation, they schedule him for an in person interview during which time he is interviewed by quite a few folks who ask many questions.
Chris is curious because nobody asks about his current job or how he expects to pay the mortgage. Nobody asks about other credit or past credit history. They seem more interested in his current zip code, engagement in his current community and other demographics. They ask if it's ok to review his social media data—which feels invasive and perhaps irrelevant, but he agrees because he really needs the mortgage.
