Last month, McKinsey & Company acquired the pure-play design firm Lunar, further accelerating design into business acumen. Brendan Williams, an Associate Director and Lead for Digital Consulting with Kennedy Consulting Research & Advisory (KCRA), spoke with Lucy Kimbell, associate fellow at Oxford's Said Business School where she has been teaching design thinking to MBA students for a decade, regarding the integration of 'design-thinking' into traditional management consulting.
KCRA: Traditional management consulting firms have been making big investments in design. What accounts for the recent increase in attention and investment in design by consulting firms?
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