We have entered the next phase of the digital revolution, which will see the merging of our digital and physical worlds.
I remember when the internet first started to become commercial, and the talk was all about whether or not free content supported by advertising would be a viable business model. Websites were plastered with digital advertisements for goods and services in the physical world, while there was concern about a decline in revenues from advertising in traditional physical media such as billboards and print magazines.
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