Digital is the Default

The Digital Consumer Economy has arrived. Forming a cohesive digital strategy, as well as leveraging new tools to interact with and understand customers, are quickly becoming mandatory parts of doing business.

| November 03, 2014

Dr. Satya Ramaswamy TCS' study: 70% recognize importance of digital; only 8% have done anything about it.

The Digital Consumer Economy has arrived, and companies are moving rapidly to transform their business models from the inside out to meet the rising demand. Forming a cohesive digital strategy, as well as leveraging new tools to interact with and understand customers, are quickly becoming mandatory parts of doing business. Tata Consulting Services' recent Global Trend Study revealed a disconnect where although 70 percent of companies surveyed recognize the importance of such digital initiatives in their near-term success, only 8 percent have started the process of implementing them in concert in a meaningful way. Dr. Satya Ramaswamy, VP and Global Head of TCS Digital Enterprise sat down with Consulting to highlight the survey's findings and explain why, in his words, "digital is the default."

Consulting: What did the study reveal?

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