Practice fuses strategy, data and design from Customer Experience Lab
IBM unveiled a global consulting practice that anticipates the emerging client demand for irresistible user experiences as the point of entry to high-value relationships with their customers, employees, prospects and partners.
The global consulting practice, IBM Interactive Experience, creates a next-generation services capability that integrates the leading design capabilities and user experience experts from IBM Interactive with the innovation and data expertise of more than 100 IBM Researchers from the company's Customer Experience Lab.
