Case Study: Slalom Helps Chart a Course for Holland America's Mobile App

Holland America Line (HAL) knew it was time to explore the uncharted waters of mobile technology, but wasn’t sure where to begin. It turned to Slalom Consulting.

| March 04, 2014

Boat Holland America Line (HAL) knew it was time to explore the uncharted waters of mobile technology, but wasn't sure where to begin. The Seattle-based cruise line turned to Slalom Consulting for strategic guidance on making their once-in-a-lifetime experiences come to life on a mobile device.

The Challenge
After helping construct their mobile strategy and soliciting employee suggestions for the company's debut mobile application, the Slalom project team was entrusted with HAL's first mobile initiative: a user-friendly tablet app for Shore Excursion (Shorex) Managers. User interviews provided insight into challenges and real-world use cases, such as limited connectivity at sea, the distractions of a bustling ship, and periodic lines at the ship's shore excursion desk.

The Solution
HAL's Shorex managers needed an intuitive app to give passengers an at-a-glance overview of shore excursions, complete with colorful pictures, trip details and availability, and booking functionality. The Slalom team delivered a sleek tablet app that empowers Shorex Managers to provide guests with informed excursion opportunities—with booking capabilities—from onboard the ship.

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