Staying ahead of the technology curve is paramount for a successful Consulting firm with a strong IT focus. Not always easy when disruptive technologies such as cloud, "as-a-service" models and other new technologies are moving the earth beneath our feet at an ever-increasing pace. Started in 1995, boutique advisory firm WGroup (formerly The W Group) has undergone a recent brand identity transformation, shifting the way it thinks about the service model of IT in an effort to meet clients' changing needs as smart application of these transformative technologies becomes more and more essential to a company's bottom line. Enter Harry Wallaesa, President and CEO of WGroup, who shared his insights on this brave new IT world.
Consulting: Talk a little bit about WGroup's new brand identity? What was behind the timing for this?
Wallaesa: We believe the industry is going under more change now than perhaps ever before. We think that CIOs in particular are faced with a number of things that are changing, a number of trends in the industry that all drove us to reconsider how the company is branded. This is an unparalleled time for IT. As a boutique firm, it's important for us to get out message out to the marketplace clearly. We feel we have some differentiating factors in our firm that make the services we provide very interesting to CIOs and CEOs at this particular time of such transformation.
