Over the past decade, many companies have realized the importance of having a comprehensive crisis management strategy in place for when the unexpected happens. Whether it's a server problem, a public relations problem or a life-and-death disaster, how nimbly an organization responds to a crisis can have lasting impact on its business. Dr. Lisa Reshaur, recently recognized as Consultant of the Year in Business Continuity and Disaster Recovery by DRI International, is a Director with PwC's Risk Consulting Services practice. She spends much of her time focusing on Risk Resiliency and Business Continuity Management, and says companies with good risk strategies are best suited to stop a minor problem from escalating to a crisis, and to recover when a crisis does occur. She shared with us some of her insights with Consulting's One on One about the trends opportunities of the business continuity market.
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