Does Quality Marketing Content Still Matter?

As social media increasingly redefines what passes for communication and information today, firms are beginning to question whether they should continue to invest in developing high-quality content.

| April 14, 2012

Does Quallity Marketing Content Still Matter By Bernie Thiel and Susan Buddenbaum

"They don't make them like they used to."

How often have we said that when lamenting the current state of a product's or service's quality? Whether we're talking about a car, washing machine, newspaper delivery or the service provided by a retailer, there's an innate sense that quality has eroded with each passing year. Unfortunately, the same could be observed about the marketing content many consulting firms produce.

To continue reading, become an ALM digital reader

Benefits include:

  • Complimentary access to Consulting Magazine Online and digital edition
  • Bi-monthly digital newsletter delivered to your inbox
  • 1 free article* every 30 days to Consulting Magazine's sister publications
  • Exclusive discounts on events and publications produced by ALM

You Might Like

For RSM, Serving the Middle Market  Brings Big Changes, Major Opportunity

For RSM, Serving the Middle Market Brings Big Changes, Major Opportunity

"Mind-boggling." That's one way to describe the pace of change in today's business environment. To succeed, businesses have to be willing to change, innovate and take educated risks. And the old adage "opportunity rarely knocks twice" is still around, simply because it happens to be true.

Terms of UsePrivacy Policy

Copyright © 2024 ALM Global, LLC. All Rights Reserved.