By Rebecca Bosl
Trying to boost sales these days using traditional sales and marketing techniques doesn't bear much fruit. It takes a little more planning to thrive during tough economic times, but it can also be a time in which your company's sales can soar to new heights. Embed these four principles into your sales & marketing efforts to win business:
- Discover Your Core Advantage
- Focus on Targeted Leads
- Educate—Don't Sell
- Continually Track Competitors
1. Discover Your Core Advantage
To be wildly successful and thrive as a business today, you need to uncover the core bits of information and "gold nuggets" that will make your business stand apart from the pack—you must discover how to be remarkably different. This is known as your "core advantage."
To discover it, determine the strengths and weaknesses of your offering and your competitors' offerings, and talk to your customers to discover what elements of your product or service they value. While you may be able to do this yourself, often companies will use an independent third party who will be able to collect deeper information.
