By Rick Dacri
Publish or perish. The axiom of tenured college professors must also be the mantra of all consultants. Yet, while getting published may be the end-all for the professor, it is just the beginning for the consultant. Leveraging your publications is the key to success. Without doing that, you too are merely going through an academic exercise.
Writing is the foundation from which to build a successful consulting practice. It is both the feeder system for all your marketing efforts and the incubator for your intellectual capital. Your ideas, insights and opinions position you as a true thought leader and must be demonstrated through your writing.
