Many firms have unveiled social media practices, here's why KPMG hasn't
As other large firms unveiled social media practices in recent months, KPMG chose not to do so. Instead the firm integrated social media insights and services into its existing offerings. If the widely shared sense that social business will one day represent the way all organizations do business comes to fruition, KPMG may be a step ahead of its competitors. After all, what firms maintain e-business or Internet offerings these days? Consulting caught up with three KPMG leaders—Advisory Principal and U.S. Digital Services Leader Sanjaya Krishna; Advisory Director and Social Media Governance Leader John Hair; and Advisory National Leader, Customer Strategy and Growth Alton Adams—to find out more about the ways the firm is helping craft, implement and execute new social media programs.
Consulting: What types of social media services and expertise are companies looking for?
