Review: Shock Proof

Most business today, Debra Jacobs, Garrett Sheridan and Juan Pablo Gonzalez argue, are only one shock away from failure.

| May 18, 2011

Shock Proof How to Hardwire Your Business for Lasting Success

By Debra Jacobs, Garrett Sheridan and Juan Pablo Gonzalez
John Wiley & Sons, $24.95, 266 pages

If the last few years proved anything, they made it all too clear that businesses should expect the unexpected. Most business today, Debra Jacobs, Garrett Sheridan and Juan Pablo Gonzalez argue, are only one shock away from failure. How can you make your business shockproof? The authors, Axiom Consulting Partners, lay out the groundwork for making it happen in Shock Proof: How to Hardwire Your Business for Lasting Success . Too many leaders, they argue, jump at ill-fated quick fixes—layoffs, divestiture or overinvesting in the "flavor of the month" management fad. All big mistakes that can take a lasting toll on businesses. Filled with implementable solutions from case studies and practical solutions, this book is a must for anyone who knows it won't be all smooth sailing from here on out.

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