By Rebecca Bosl
It's easy to have a thriving consulting firm when new business flows in effortlessly. It takes a little more planning to thrive during times of economic uncertainty, but it can also be a time in which your firm soars to new heights.
This article shares four principles for allowing a smaller / regional consulting firm to thrive during uncertain times, and insight into allowing such a firm to effectively compete against larger, national consulting firms. We also present a case study regarding how a smaller regional Strategy / Interactive Consulting Firm (strategy, IT and web site development firm) learned to thrive while facing a difficult economic climate. The principles can apply to any kind of consulting firm, small or large, that wants to thrive during tough times.
