Secrets for Selling to the Subconscious Mind
By Dr. A.K. Pradeep
Wiley, $27.95, 268 pages
Why do you buy goods or services? Why don't you buy something? The answers may seem simple enough, but it's a lot more complicated, says Dr. A.K. Pradeep in his book The Buying Brain .
Dr. Pradeep is the founder and CEO of NeuroFocus, a company that brings neuroscience expertise to advertising, branding, product development and packaging and entertainment. In the book, he dives head first into neuroscience and the power of "neuromarketing." Marketers, he argues, will take the time to know the real you (a.k.a. your brain).