Craig Zawada, co-leader of McKinsey & Company's North American Pricing Practice, left recently to join PROS Holdings, a leading provider of pricing and margin optimization software products.
|Zawada has been a thought leader in the corporate pricing space for the last 17 years, where he developed innovative pricing concepts and ideas in the areas of market strategy, post-merger pricing, Internet pricing, pricing in distribution, price implementation and pricing infrastructure.
|He is also the co-author of the highly regarded book The Price Advantage . McKinsey's loss creates a potential opportunity for the strategy sector's other elite strategic pricing practices.
