New Rules for Winning in a Time-Starved, Always Connected World
By Adrian C. Ott
Harper Collins Publishers,
$26.99, 195 pages
Know someone with a little of extra time on their hands? Neither do I. With that in mind, Adrian Ott, CEO and founder of Exponential Edge and former HP executive, makes the case in The 24-Hour Customer that time is the new currency of the 21st Century. The biggest challenge for companies, Ott says, is harnessing even a fraction of customer's time and attention in order to win in today's ultra-competitive landscape.
Ott will introduce tools, such as Time-Value Tradeoffs, Time-onomics and Time-ographics, that pinpoint market opportunities. She'll also draw on "time-altering" success stories from Johnson & Johnson, Amazon, Zipcar, Netflix, and other companies that time-sliced and time-shifted their way to success. For readers, Ott's work is well worth the time.
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