Claudia D'Arpizio
Partner
Bain & Company
Excellence in Retail
In this economy, it's hard to imagine a more challenging consulting job than Bain & Company's Claudia D'Arpizio: helping luxury goods manufactures/retailers market their products. "It's not just that consumers are buying less. But there's now a shame in showing off. Consumers are being criticized for spending too much money," she says.
As a result of these pressures, she estimates that the luxury goods market will contract by about 10 percent in 2009. "In my opinion, this market reacts more sharply to the economic shifts," she says. "When the economy improves again, we will have a dramatic improvement in consumer confidence," which will lead to a pickup in luxury purchases.
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