Edition, Element Target Younger Clientele Who Want More Than Just a Place to StayTwo new hotel chains are putting the emphasis on the whole lodging experience—far beyond providing just a place for business travelers to crash for the night.
Edition, which was first announced in June 2007 by Marriott, is still in the planning phases, but, according to John Wolf, senior director of public relations for the company, Marriott hopes to open the first of the brand in early 2011.
"This brand will reflect these changing lifestyles and cater to a vast underserved market of guests expecting and in turn demanding a unique experience, not merely a place to sleep," said entrepreneur and hotelier Ian Schrager.
