The Top 25 Consultants of 2008: Michael Dunn of Prophet

Michael Dunn built a consultancy without even knowing it. Dunn spent a few years building up software startup and custom software firms. But after signing on with what was then Prophet Market Research, with the idea he would bring his revenue-growth strategies to yet another company, he instead soon realized where the business was headed.

| June 05, 2008

Michael Dunn, ProphetMichael Dunn built a consultancy without even knowing it. Dunn spent a few years building up software startup and custom software firms. But after signing on with what was then Prophet Market Research, with the idea he would bring his revenue-growth strategies to yet another company, he instead soon realized where the business was headed.

"What I ended up finding out was I was actually building a consulting business," Dunn says with a laugh. "The client service part of it, working with prospective clients to help them understand what their problems were and to bring strategic thinking or solutions to them was very consistent with what I had done before." But he had to play catchup when it came to practice building and people development, he adds.

Now 10 years in and CEO of Prophet, Dunn is quite a fan of the industry he accidently found himself in. "The beauty of consulting is that it kind of evolves and you can kind
of show up with new problem-solving approaches, new tools and new value propositions for clients that can continually be evolved and refreshed, and so that part has been very exciting; I like that."

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