Make or Break How Manufacturers Can Leap from Decline to Revitalization Kaj Grichnik and Conrad Winkler With Jeffrey Rothfeder McGraw-Hill, $17.95, 212 pages
When one thinks of "hot" industries in the United States, typically manufacturing does not immediately come to mind. But Booz Allen Hamilton vice presidents Kaj Grinchnik and Conrad Winkler want to change that—and do so in their new book, Make or Break, which is part of the strategy+business magazine series from the consultancy. The duo, after studying many U.S. manufacturing companies, including pharmaceutical, consumer goods and automotive sectors, has developed a new playbook for leaders—and would-be leaders—in the industry. Grinchnik and Winkler's ideas and suggestions come from studying manufacturers that are thriving, such as Lego, Mercedes-Benz and Procter & Gamble—and while they acknowledge that joining the ranks of those firms is not easy, they assure readers that it is possible. With their ideas, perhaps manufacturing will rise to "hot" status once again.
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