Hitachi to Partner with Aprimo

(March 25, 2008) – Tokyo, Japan – Hitachi Consulting and enterprise marketing management software provider Aprimo are teaming up to help companies improve marketing operations, according to Tokyo-based Hitachi.

The partnership is part of an ongoing relationship where Hitachi has been implementing Aprimo’s software with key clients. Hitachi Consulting and Aprimo, going forward, will focus on clients in the consumer goods and retail, high tech and software, telecommunications, and healthcare industries.

“Working with Hitachi Consulting will enhance our ability to serve our clients,” said Bob Boehnlein, executive vice president of Aprimo Global Services, which is based in Indianapolis. “Hitachi Consulting offers the agility of a smaller firm, the stability of larger firms, with the innovation that comes with being part of Hitachi, Ltd. They know how to work collaboratively with their clients to provide real value and knowledge transfer of skills that lead to self-sufficiency.”

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