Gauging the Gadgeteers

A new breed of critic has emerged in the iPod era:  the gadgeteer. These writers are expanding their sphere of influence.

| May 16, 2006

 A new breed of critic has emerged in the iPod era:  the gadgeteer. These writers are expanding their sphere of influence: Reviews of the latest laptops and PDAs are now complemented by specific instructions that make life easier (e.g., piping Outlook contacts into a cell phone's contacts folder), sharp advice on time-saving software applications, suggestions for highly practical Web sites (e.g., the "zestimates" from www.zillow.com), and, of course, news about the latest accessories and technology for the frequent-flier set.

 Expert Bookmark Bells and Whistles
 Walt Mossberg-Wall Street Journal http://www.ptech.wsj.com  The godfather of personal technology writers; pens several regular WSJ columns; appears on CNBC; a master at putting new products through their paces
David Pogue-New York Times  http://www.davidpogue.com  Rising star whose theater and music background shines  through in highly entertaining delivery (both in print and on screen — download his NYT clips); has more than 3 million tech books in print   
Peter Lewis-Fortune  www.fortune.com  Sharp writer with a broader business perspective (and       firsthand experience — he helped launch Internet start-    up ideaMarket in 1993); first reporter to cover Internet    full-time, in 1993   
 James Fallows-Atlantic Monthly www.theatlantic.com   Deep thinker with a strong focus on software applica-    tions that save time, support and spur brainstorming and     other forms of collaboration, and truly make work and        life easier; concluded two-year stint as New York Times columnist in January
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