Snuggle With a Pillow Until That Wake-up Call

Road warriors staying at W Hotels may have an easier time getting some shut-eye. As part of the hotel chain’s new “Whatever/Whenever” service, guests can now choose from among three kinds of pillows to help them slumber. 

Consulting Magazine | May 02, 2006

Road warriors staying at W Hotels may have an easier time getting some shut-eye. As part of the hotel chain's new "Whatever/Whenever" service, guests can now choose from among three kinds of pillows to help them slumber. Choices include a neck roll, a body pillow, and a hypoallergenic pillow for those with sensitive noses. In a measure apparently to prevent theft-related pillow-napping (the other kind not being frowned upon, obviously), each type of pillow is also being sold at the W Hotels store, www.whotelsthestore.com.     Then, travelers can select from among four types of wake-up calls to help get their eyes open. Those who want to start the day on a positive note can receive a wake-up call with an inspiring message. Road warriors whose days are packed with meetings can be awakened with the location and time of their first appointment. W will also offer wake-up calls to cell phones. And no-frills types can still opt for a quick, simple call with the time and date.

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