KCRA Intelligence: Commercial Execution—Channel, Category & Sales Management Consulting

KCRA Intelligence: Commercial Execution—Channel, Category & Sales Management Consulting

Naima Hoque and Nathan Simon

Commercial execution is a component of the marketing and sales system through which companies develop and execute their commercial plans. Commercial execution consists of the channel strategy, route-to-market, merchandising, and sales coverage and engagement model that deliver on these plans alongside pricing and value capture, customer experience, communications, and relationship management.

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