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Robert Buday, Bernie Thiel, and Susan Buddenbaum
Robert Buday, Bernie Thiel, and Susan Buddenbaum are principals of The Bloom Group, a consulting and marketing firm specializing in growth of consulting and other professional services firms. More information on The Bloom Group study can be found at the firm's website, www.bloomgroup.com
Most consultancies recognize that "thought leadership" can boost revenue and market awareness, but just how a firm goes about capitalizing on thought leadership is not always a clear path.