Interviews
- »One on One with KPMG's Koecher & Rodriguez
KPMG’s Restructuring Services group just got a lot stronger. On July 16, KPMG acquired Grant Thornton’s supply chain advisory practice, effectively doubling the size of its core restructuring team and broadened its service offerings.
- »One on One with Ed Hess
Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
- »One on One with Summit's David Litherland
When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
- »One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
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»Book It!
Consulting magazine's Book It! section highlights new books either written by or for those in management consulting. Each issue, editor's choose four recently released books to review.
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2010
»Review: Selling Professional Services to the Fortune 500
How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcing Services
By Gary S. Luefschuetz McGraw-Hill, $49.95, 320 pages
It’s clear that there have been some major changes in the economy since the 2008 financial crisis, but rather than fall prey to these misfortunes the professional services industry has chosen this time to adapt to the new business environment and flourish in the face of turmoil. Anyone in line-management or business development roles knows this is a good place to be during these hard times, which is the premise of the author, Accenture’s Gary S. Luefschuetz.
In his book Selling Professional Services to the Fortune 500, he explains how to successfully sell to the world’s biggest companies by providing insight on every aspect of the sales process. Luefschuetz’s tips help readers maintain a competitive edge in the industry by explaining everything from how to create brand awareness to how to manage stakeholders throughout the sales and delivery cycle.
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