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Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
- »One on One with Summit's David Litherland
When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
- »One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
- »One on One with Stanford Hospital's Kate Surman
Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.
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»Top 25 Consultants, 2009: Bob Koudelka
 Bob Koudlka
Deloitte Consulting
In Memoriam
Bob Koudelka passed away in a tragic hiking accident in the summer of 2008. He was nominated posthumously by the leadership of Deloitte Consulting and is an honorary Top 25 Consultant for 2009.
Koudelka was admitted to the partnership at Deloitte Consulting at the unprecedented age of 33, successfully leading more than 100 healthcare engagements nationally. His pioneering work on “personal brand” has dramatically impacted the careers of thousands of Deloitte staff, and is considered to be one of his greatest achievements—and part of his lasting legacy.
“Bob was a true leader,” says Deloitte Consulting chairman and CEO Doug Lattner. “He brought passion, commitment, integrity and humor to everything he did, and he was admired by those of us in consulting, his colleagues throughout the U.S. Firms and each of the clients he served,” Lattner says. “His contributions to the U.S. Firms, to our practice, to our people and to our culture are immeasurable. He was a role model, mentor, leader, colleague, partner and friend to so many of us, and we will miss him profoundly.”
Lattner adds: “Bob was also one of the very best within Deloitte Consulting. He joined the organization directly out of the MBA program at the University of Texas at Austin and made principal at the age of 33, which is virtually unheard of. An avid sportsman himself, Bob was an ‘impact player’ at Deloitte.
“After making principal, he continued his rapid progression, becoming a senior advisor to many clients and a leader inside Deloitte. Bob served consulting, the U.S. Firms and its people in a wide variety of leadership roles. He also founded the Senior Manager Success Program, and his pioneering work on “personal brand” will have a continuing impact on developing consultants for a long time to come. Through the Senior Manager Success Program, Bob was able to translate his passion and unique talent for developing people into a critical component of consulting’s culture,” Lattner says.
>> Full list of Top 25 Consultants 2009
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