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Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
- »One on One with Summit's David Litherland
When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
- »One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
- »One on One with Stanford Hospital's Kate Surman
Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.
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2009
»Top 25 Consultants, 2009: Robin Lineberger

Robin Lineberger Executive Vice President BearingPoint Excellence in Public Sector
If public sector clients are searching for a consultant who understands the need to provide inspirational leadership during tough times, they should look to Robin Lineberger, formerly BearingPoint’s executive vice president, global services and now a managing director with Deloitte Consulting.
(Editor’s Note: On May 8, Deloitte Consulting acquired BearingPoint’s public services practice for $350 million. As a result, some 4,200 BearingPoint employees are now Deloitte employees, including Lineberger. His Top 25 Consultants selection, however, was based solely on his public sector work with BearingPoint.)
BearingPoint’s government consulting revenues reached record highs in the second half of 2008 despite the bruising market and the firm’s own corporate financial challenges. Lineberger’s leadership has been crucial in the public sector practice retaining its top 50 clients and keeping internal leadership turnover surprisingly low.
Lineberger has achieved all this through savvy business skills and an emphasis on managing consultants as people. BearingPoint public sector practice’s diverse portfolio of clients—client organizations come from federal and civilian defense markets, the federal and private-sector healthcare industry, international and emerging markets and state and local governments—helped insulate it from the economic downturn.
The firm’s approach to human capital management is equally important, Lineberger asserts. “All of our leadership consciously thinks about the people who work for us—we think of them as an extended family,” he notes. “So, it is much easier to get up the morning after a tough day knowing that I have thousands of people who are relying on us to keep the business healthy. That’s because we put people and faces to mortgage payments, college tuitions and all of that stuff. It creates a sharp focus knowing that if you let up or don’t go the extra mile, the people who are relying on you can be let down. And the impact is not just on their jobs, it’s also on their entire families.”
—Eric Krell
>> Full list of Top 25 Consultants 2009
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