Interviews
- »One on One with Ed Hess
Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
- »One on One with Summit's David Litherland
When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
- »One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
- »One on One with Stanford Hospital's Kate Surman
Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.
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2008
»2008 Future Leader Award: Karla Martin
 Karla Martin joined what was then Booz Allen Hamilton directly out of college when she really “had no idea what consulting was,” she says. “I was attracted by the smart, engaging and diverse group of people I met during my interviews.” Even so, she left the firm to pursue a law degree but returned to consulting shortly after. “It was the people who drew me back and have kept me [here] ever since,” she says. It looks like this time she’ll stay. Martin was recently promoted to partner and specializes in growth and new market entry strategy and managing organizational complexity for retail, media and consumer products. But besides all her professional successes, she says her three children are her greatest achievement.
“Balancing work and family is the greatest challenge. Being in consulting often means being away from your family, so you need to be extremely choosy about the things you say ‘yes’ to outside of work.” —Joseph Kornik
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