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»One on One with Ed Hess Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
»One on One with Summit's David Litherland When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
»One on One with PwC's Tom Craren Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
»One on One with Stanford Hospital's Kate Surman Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.

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Event Sponsorships Are Still Available

Consulting magazine’s Fall Consulting Summit provides you with an opportunity to get in front of an elite, yet elusive audience.

To sponsor, please call Todd Dale at +1.212.563.6131 or email: tdale@consultingmag.com.

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Adapting to Market Realities: Balancing Optimism with Caution

Some financial indicators are starting to point to the beginning of the end for one of the most challenging economic periods in recent memory. While much heavy lifting remains for sure, consulting firms are starting to talk about recovery—albeit cautiously. As we begin to pick ourselves up and dust ourselves off, one thing is certain: we’re a long way from where we used to be. Not just in terms of the specific markets on which consulting firms are focused, but rather on the consultancies themselves.

The last 18 months has challenged conventional wisdom on many of the best practices for consulting firm management. One thing that’s emerged from the turmoil: This is not the same profession it was back in early 2008. Now that the worst is over, it’s time to renew our efforts, refocus our energies and re-align our strategies to the new market realities for 2010. Consulting magazine will do just that with its Spring Consulting Summit on May 5 at the University Club of Chicago. The theme of the Summit: “Adapting to Market Realities: Balancing Optimism with Caution” will serve as a roadmap for Summit speakers as they help the profession get back on track in the new reality.

Register Now! If you have any questions about the spring Summit, please call 800.531.0007.