A Standing Ovation: L.E.K.’s pro bono project helps Boston’s Boch Center identify and engage the next generation of performing arts fans

L.E.K. Consulting completed a pro bono strategy project on behalf of Boston’s Boch Center to help the nonprofit performing arts organization. The center…

L.E.K. Consulting completed a pro bono strategy project on behalf of Boston’s Boch Center to help the nonprofit performing arts organization. The center is home to theater, classical and popular music, opera, musicals, dance and other performing arts. It also runs numerous education and community outreach initiatives and collaborations designed to inspire appreciation for art, culture and creativity. The Boch Center is located in Boston’s theater district, about a mile from L.E.K.’s Boston headquarters. The firm brought to bear its expertise in strategy and entertainment to help create a roadmap for the Boch Center to expand its connection with millennial and younger audiences and philanthropists, says L.E.K. Managing Director and Boston office head Rob Haslehurst, a consumer-sector Partner at L.E.K. who co-led the project, which took place earlier this year. Consulting caught up with Haslehurst to discuss the project.

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